





80 g
Product ID: D2735477189
Closeup Everfresh+ Toothpaste is a gel-based toothpaste from Closeup for daily oral care. The 80 g pack shown carries the front-panel claims "Superfresh | Zinc Protect Shield" and "18 Hours Fresh Breath," and the side panel states it is a fluoride toothpaste with active zinc mouthwash formula. The pack text lists natural extracts of eucalyptus, tea tree and cardamom, and the ingredient list includes zinc sulphate, sodium fluoride and gel-base cleaning ingredients. It is formulated to help fight germs that cause bad breath and support cavity protection with fluoride. The package is marked for twice-daily toothbrushing and is manufactured and marketed in India by Hindustan Unilever Ltd.
| Item form | Gel |
| Country of origin | India |
| Shelf life | 24 days |
Highlights
Attributes
| Front Claim | Superfresh | Zinc Protect Shield |
| Fresh Breath Claim | 18 Hours Fresh Breath |
| USP | ₹0.69/g |
| Offer Price Printed | ₹55 |
| Max Retail Price Printed | ₹55 |
| Best Before / Batch Marking | 04/26 |
| Fluoride | Contains 1000 ppm max of available fluoride when packed; contains sodium fluoride |
| Usage Direction | Brush based on toothpaste consumption with twice daily brushing |
| Unit Size | 80 g |
| Formulation Type | Gel-based fluoride toothpaste |